We design beautiful, user-friendly WordPress websites, which are easy to maintain. We not only design WordPress websites to present your brand and products but also to increase inquiries and ultimately sales.
No matter what size company you have, a professional website is the fundamental core of an online presence and a digital marketing strategy.
With only seconds to capture the attention of your audience, your website needs to be simply beautiful, no matter which device your audience is using to view it. We design responsive websites that create a warm and welcoming atmosphere, so visitors stick around long enough to hear what you have to say.
A website should be part of every professional brand. How many times have you chosen a company over another because you liked their website? No doubt professional websites boost credibility and ultimately revenue.
Having an online presence could increase the chances of growing from 28% to 43%. – Deloitte, 2014
“Why WordPress?”, you might ask yourself. WordPress websites have become industry standard over the years. There are over 61 million WordPress websites worldwide. A small company website is affordable and flexible in terms of maintenance. Great google ranking are some of the benefits people appreciate about WordPress websites.
We offer easy and functional solutions for any type of business. Our websites operate on a modular platform that allows you to expand and to improve the site without restrictions. If you are starting small and at a later stage need to integrate extra functionality into your WordPress website, like a payment gateway, or a business directory it can easily be added.
We specialise in creating a structure for your website that helps deliver the right content, in the right place, at the right time. Unlike many other agencies, we build the website around your content, not the other way around.
We also offer website maintenance which is as important as as having a website. Outdated websites impact your credibility and lead conversion.
SINGLE PAGE WEBSITE DESIGN
Landing pages exist to serve one purpose: getting website visitors to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually designing a successful landing page requires some detailed planning and creative testing. These one pager designs are ideal for personal use.
CORPORATE WEBSITE DESIGN
Your company’s website is a digital connection to your customers. It is the face it shows to the public and the soap box from which it can express itself. What a company does, what it stands for and why it matters must be communicated effectively from its online home. Some companies do it better than others.
CATALOG WEBSITE DESIGN
CMS or Content Management System is the administration software that integrates into your site where you log in with a username and password and then start uploading images of your products, product descriptions and product information. You can choose to have a product enquiry button by each product or a specific call to action (CTA) whether that is a telephone number, email address or questionnaire.
ECOMMERCE WEBSITE DESIGN
Do you have a product or service to sell? We can add a fully-secure eCommerce system and shopping cart to your site. This will include payment processing and fulfillment integration to your package. We will create an environment that is state-of-the-art. If you need to marry your corporate website with your existing store.
RESPONSIVE WEBSITE DESIGN
Responsive websites respond to the size of the device that is viewing it. These sites are built on a grid which when seen on a thin smartphone screen will change dimension to fit neat and snug on the screen. The website content reveals itself when viewed in nice rich snippets of content that will inevitably take the web visitors to the desired section of your site.
DOMAIN REGISTRATION AND WEB HOSTING
Having a domain name and a reliable web hosting company is imperative to start any website project. Carefully selected domain name is not only the image of the company, but also a first step to your branding strategy. We have partnered with Domains.co.za so that your website is always housed on the latest technology and most reliable web servers available in South Africa.
CORPORATE IDENTITY DESIGN
We will create eye catching images that will properly communicate your company’s values to potential clients. Corporate identity is often viewed as being composed of three parts:
Corporate identity design (logos, business cards, corporate colors)
Corporate communication design (ads, public relations, information)
Corporate voice development (internal values, norms)
SEARCH ENGINE OPTIMIZATION (SEO)
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. But SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.
AFTERCARE AND MAINTENANCE
Once your website has been designed and your data inserted, we can provide you with software updates and maintenance, this will allow you to update and add content to your website. We also offer website management for all our busy clients. We can keep your website up to date with text, images, website features, website modifications and updates.
Keyword searches will take your target market to your page but engaging copy will keep them there. Copywriting forms an integral part of successful website design and search engine optimisation. Quality content is king. To put it simply, copywriting is content used to rouse people to action. It is often used to persuade people to think a certain way about a brand/product. Unlike news or editorial writing, copywriting is all about getting the reader to take action – to buy, subscribe to emailers, or to keep updated with company news/products. Copy is indeed everywhere – advertisements, brochures, websites, emails, catalogs and even now, on social media.
Organizations have a need to communicate to stakeholders their positions on issues and make audiences aware of their products and services. Many times the communication need, such as a Web site, is triggered by a change of strategic direction or a new offering. Identifying the reasons of the site’s existence and what it is supposed to achieve are the first step in the process.
Defining the scope of the project is a critical step. One of the most common frustrations with Web projects is scope creep. By creating a well-defined project scope plan that outlines specific activities and deliverables, along with specific timelines, you will be able to clearly set expectations for your clients.
WIREFRAMES AND SITE ARCHITECTURE
Site architecture includes the sitemap and wireframes of pages. Creating the sitemap ensures that you’ve considered all the key pages in the site, showing their relationship to each other and defining how the sties overall navigation should be structured.
Once the blueprint for the site has been defined through the creation of the sitemap and wireframes, the next step is to create a visual style. The overall visual style will most likely be determined by the visual brand of the organization; the goal being to connect the Web with all other forms of the organization’s communications. The organization’s brand plays an important role in this part of the process, as designers will want to visually convey key brand perceptual ideas within the design.
With designs approved, it’s time to flesh out the design of the pages, develop new content and refine old content, create videos, slideshows, podcasts and other media that will appear on the site as well as start to build out the HTML and CSS of the site.
Before the site is launched, it will be placed on a production server where only internal audiences and anyone who you share the link with can view it. Testing of the site is critical as there will inevitably be issues that need to be addressed before the site goes live. There is nothing that erodes a brand more than a site that doesn’t function properly or that has misspellings or broken design elements.
Websites are living, breathing entities and need constant care and maintenance. Updating content, making changes to the backend and fixing broken links are all in a day’s work.All of these phases are critical to the Web design process. But the thread that runs through the process is strategy: the desire to achieve a goal, to move the organization forward, to prosper in a competitive environment. Let’s take a look at what strategy is, how it is formulated and how it translates to the Web.
See our online website cost calculator for an instant estimate. Please get in touch – let’s discuss the requirements for your WordPress website.